Bearing Fruit to Those Who Want It



The Jewish festival of Tu B’Shvat (New Year for Trees) inspired me to look back over the year at the agricultural and environmental benefits Israel and Israeli companies have provided internationally. But I was only motivated to write this blog when I heard that my cousins in Cape Town, South Africa have been ordered to ration their water usage and from April will have their water cut off.  Why?  Because South Africa has refused Israel’s offers to help solve their water management problems.  As the saying goes, “You can lead a horse to water, but you can’t force it to drink.”

Down the road from South Africa, Israeli experts in drip irrigation and crop management trained nineteen educators in Swaziland, which was almost crippled by drought last year. In the same continent, but at the other end of the scale, Israeli NGO “Innovation: Africa” has been providing clean water and aid to millions of Africans, including tens of thousands of refugees living in the war-torn Central African Republic.  The NGO also saved the whole village of Akuyam in Karamoja, Uganda where many hadn’t eaten for three days.




Ironically, in late 2016 (before the South African boycott), Israel’s Fluence installed a potable desalination system to solve dire drought conditions in KwaZulu-Natal – a semi-autonomous region in South Africa. No wonder the Zulu King Goodwill Zwelithinii, monarch of 12 million Zulus urged (fruitlessly) the country’s ruling African National Congress (ANC) to retain close ties with Israel.

On the other hand, those countries that have accepted Israel’s help are reaping the benefits. Take water, for example. In India, Israel’s WaterGen has launched a pilot with India’s Tata to generate water out of thin air.  




Israel’s water systems are certainly appreciated by the US State of Wisconsin, and by water professionals from Canada, China and the Czech Republic. In Ghana, Israel’s Yam Pro is using water to produce 150 megawatts of wave energy. Meanwhile, Israel’s TaKaDu is preventing major water leakages from Australia to Vietnam, not forgetting Spain, the UK and the USA.




Appropriately, for the Jewish New Year for Trees, here are just a few agricultural items. Israeli charity KKL-JNF was asked by Kenya to help turn its deserts into forests, using Israeli technology that can conserve soil, capture rain runoff, monitor precipitation and promote conservation. Then, just over a month ago the municipality of Jerusalem (Israel’s capital) gave away free fir trees to those Christian residents who wanted them. Finally, take a look at the FarmZee app from Israeli startup Farmster, which is saving Tanzania’s crops from going to waste.by providing farmers (without Internet access) with a special SMS link to buyers for their crops.




There are many South Africans that speak the truth about Israel’s work to benefit humanity. They agree with what Israeli Prime Minister Benjamin Netanyahu said in his recent speech to the United Nations.  “So many countries around the world have woken up to what Israel can do for them.” “Israel is the place for cutting-edge technology, in agriculture, in water… You name it, we’ve got it”.

And it won’t cost the earth.